NEW ENGLAND AQUARIUM:
LOGO REDESIGN
"The New England Aquarium is a global leader in ocean exploration and marine conservation. With more than 1.3 million visitors a year, the aquarium is one of the premier visitor attractions in Boston and a major public education resource for the region."
SKILLS
Logo Design
Graphic Design
Identity Design
Branding
Typography
Research
Mock-ups
Layout
TOOLS
Adobe Illustrator
Adobe Photoshop
LOGO VARIATIONS
COLOR
TYPEFACE
DESIGN ELEMENT
DESIGN PROCESS:
exploration + conservation
I focused on combining the two core pillars upon which the New England Aquarium was founded: exploration and conservation.
Aquariums as Contemporary Exploration Ships
Sail ships were some of the earliest ways people experienced our oceans. Much like the traditional exploration ships, aquariums act as a vessel for people today to traverse the wonders of our seas.
Right Whales
One of the New England Aquarium's most influential conservation initiatives is the Kraus Marine Mammal Conservation Program, which focuses on efforts to protect the critically endangered North Atlantic right whale.
Ideation and sketches
Original Logo
Redesigned Logo
Design element from logo