THE COFFEE BEAN & TEA LEAF:
LOGO REDESIGN/REBRAND
This project offers a personal reinterpretation of The Coffee Bean & Tea Leaf's branding. The aim is to preserve the essence of the original identity while establishing a more clear, cohesive, and updated visual presence.
TOOLS
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
SKILLS
Logo Design
Graphic Design
Packaging Design
Identity Design
Branding
Typography
Research
Moodboard
Mock-ups
Layout
LOGO VARIATION
COLOR
TYPEFACE
DESIGN ELEMENT
DESIGN PROCESS:
Bean & Leaf
I felt strongly about designing a logo that seamlessly combines elements of both a coffee bean and a tea leaf into one visual, without separating the two.
Seal Stamp
I created the logo in the form of a seal stamp to connect it to the brand's long history, while adopting a more minimal style to align with the updated branding.
Repitition
Every time I walked into a The Coffee Bean & Tea Leaf store, it felt like everyone was a regular—people who visited daily, making it a part of their routine. I wanted to capture that sense of familiarity and consistency in the graphics by incorporating elements that were simple and repeatable.
Ideation and sketches
Original Logo
Redesigned Logo
Hazelnut powder packaging design
