THE COFFEE BEAN & TEA LEAF:
LOGO REDESIGN/REBRAND
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This project offers a personal reinterpretation of The Coffee Bean & Tea Leaf's branding. The aim is to preserve the essence of the original identity while establishing a more clear, cohesive, and updated visual presence.
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TOOLS
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Adobe Illustrator
Adobe Photoshop
Adobe InDesign
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SKILLS
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Logo Design
Graphic Design
Packaging Design
Identity Design
Branding
Typography
Research
Moodboard
Mock-ups
Layout​​​
LOGO VARIATION
COLOR
TYPEFACE
DESIGN ELEMENT
DESIGN PROCESS:​​​
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Bean & Leaf
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I felt strongly about designing a logo that seamlessly combines elements of both a coffee bean and a tea leaf into one visual, without separating the two.
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Seal Stamp
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I created the logo in the form of a seal stamp to connect it to the brand's long history, while adopting a more minimal style to align with the updated branding.
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Repitition
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Every time I walked into a The Coffee Bean & Tea Leaf store, it felt like everyone was a regular—people who visited daily, making it a part of their routine. I wanted to capture that sense of familiarity and consistency in the graphics by incorporating elements that were simple and repeatable.
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Ideation and sketches​​
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Original Logo​​
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Redesigned Logo​​
​Hazelnut powder packaging design​​
